Ecommerce and multichannel directors are constantly asked to quantify the outcome of changes and improvements they want to make, but often lack the internal resources to provide realistic answers. Practicology can give you the structure and the numbers that remove risk from your investments and allow you to proceed with confidence.

If you need to understand the scope of a new business opportunity, how much investment will be required or how you benchmark performance, we understand that gut instinct needs to be tempered with sound commercial decision-making. That’s why you find former finance directors, accountants and MBAs in our ranks who have all worked on the ground in retail businesses.

Whether you are moving to a new platform, planning your marketing spend, or hiring new talent, Practicology will help you build a solid business case to ensure that you are investing the right amount, in the right places and for the right reasons. We offer business planning, financial planning, performance KPI development and commercial due diligence services, tailored to your specific requirements.

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